Company Name: SWERVE Fitness
I’m sure you’ve all have heard of the various indoor cycling classes offered these days, but have you ever heard of SWERVE? Besides being named one of the best new boutique gyms in America by Details Magazine, it’s the world’s first TEAM inspired cycling workout. Don’t worry, you don’t have to come with a team – SWERVE will put you on one! Riders are divided into three teams (red, green, and blue) that compete against each other throughout class.
SWERVE allows you to track your performance right on your own bike. Only the team’s average scores are displayed on the scoreboards in class and your personal stats will be emailed to you after class. For an extra boost of energy, SWERVE offers a delicious Smoothie Bar with a variety of post-workout smoothies.
We sat down with Eric Posner, Co-founder and CEO of SWERVE Fitness to ask him a few questions.
Eventurously: What made you decide to take on this adventure?
Eric: Before starting SWERVE, my partners and I worked in Sales roles at Investment Banks. We began taking clients to fitness boutiques instead of the usual dinner or drinks because it enabled us to bond in a unique way, while also getting in a great workout. It created a powerful sense of camaraderie – something we all missed from our days of team sports. That’s where the idea for SWERVE, the first team inspired cycling workout was born.
Eventurously: What makes swerve different than SoulCycle or Flywheel?
Eric: SWERVE offers a unique workout structured around team competition and drills. Our core belief is that working out in teams makes fitness more fun and more effective. However, riders do NOT need to come with a team. Any individual rider can join a class by booking a bike on any team they prefer (red, blue, or green).
Our technology allows riders to see their personal scores on their console, and they can view their team’s average scores on the large scoreboards hanging in the studio. During class, riders can win extra points for their team through drills and sprints. Our instructors use the interactive technology to engage the class and utilize the team format to create an ice-breaker friendly environment that adds an extra layer of motivation.
Because each rider’s scores remain anonymous, there is no added pressure to perform – but when riders see others on their team working hard, trust me – it is contagious.
Eventurously: What’s next for Swerve?
Eric: Expansion! Real Estate is the name of the game and we are currently looking in various cities across the US.