If you are from Wisconsin, you’ve definitely had cheese. And cheese curds. And cheese melts. And you’ve loved it.
When you moved to NYC, you had concerns about the East Coast’s lack of understanding and appreciation of such cheesy foods. Well fear no more, fellow Big Apple Wisconsinites, 5oz Factory (24 West 8th Street) is here to curb your cravings. Even if your taste buds haven’t had the pleasure of experiencing cheesy heaven, proud Wisconsin native Dan Schuman has opened his Greenwich Village doors to give all New Yorkers the opportunity to do so.
5oz Factory, which specializes in Wisconsin cheese melts and frozen custards, sources the dairy straight from Wisconsin. Their overstuffed sandwiches come oozing with heaps of cheese, meat and veggies. We wanted to know more, so we sat down with President and Founder Dan Schuman to ask him a few questions about his new adventure.
Eventurously: What was your inspiration for starting 5oz Factory?
5oz Factory: The inspiration was my childhood treats and loving dairy from Wisconsin and the catalyst for me actually opening the doors to a restaurant was that I didn’t think NYC had what I loved and it was generally hard to find frozen custard or a casual environment to enjoy melts.
E: What is your biggest win so far?
5oz: I think our biggest win is the satisfaction of customers that have tried our product. Understanding that not everyone is going to like your product as people have different taste buds and expectations, but the customer that appreciates what we are doing really enjoys what we have in my experience so far.
E: Whats next for 5oz Factory?
5oz: Continue strategic growth of our current location and determine what might be the next step after that. Really remains unknown as we react to the weather and other unexpected variables and our learning about how to make our experience better day in and day out.