HOW TO MAKE YOUR NEXT EVENT A HIT  

People are always asking us what they can do to make their event pop…

Here are 5 of our favorite add-ons that have

been the highlight of parties we’ve worked on!


unnamed-21. GIF MAKING PHOTO BOOTH

Photo booths are on our list of favorites, and companies like The Bosco and PHHHOTO have taken it to another level with their booth that creates animated gif images. Yes, it’s a gif making photo booth and it’s the ultimate fun party toy. The iPad camera starts a countdown and then records a few seconds of footage, which are looped into a GIF and uploaded online. You can beam them onto a wall with a projector at the event, share them on social media or browse them from your phone from a custom URL.

At the Urban Compass holiday party, the gif booth was the only camera that people lined up for.

2. FANCY A COCKTAIL

If you have the budget, consider hiring a mixologist to make specialty cocktails during your event. Mixologists are versed in the craft of mixing drinks and use fresh ingredients and herbs to concoct them. We believe it’s the best use of your budget once you’ve secured the basics like venue and food. A Great American Gibson, a Cranberry Colins, or a Smoky Negroni, who wouldn’t dig that?

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3. LIVE MUSIC

Music brings a certain energy to your event unlike anything else you can do. A solo cellist, a jazz pianist, a string quartet, take your pick of live music or go with a DJ. Our friends over at Gigzolo take the work out of finding the right musician. Their site is an online marketplace where you identify, listen to, and book musicians and live entertainment for events in NYC.

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4. BLACKOUT

Everyone needs some black lights in their life now and again. We had a client who wanted something edgy for their event, so we created a blackout themed party using only black lights to light the space. We had glow sticks and white decor that gave the space an exciting vibe.

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5. BUBBLES FOR ADULTS

Bubbles may be primarily for kids but they’re fun at any age. One of our favorite out of the box add-ons has been a bubble show- so get creative and try something new for your next gig.


Guest Blog Post Written By:

Michelle A.

From Wisconsin to NY With Love

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5oz Factory

If you are from Wisconsin, you’ve definitely had cheese. And cheese curds. And cheese melts. And you’ve loved it.

When you moved to NYC, you had concerns about the East Coast’s lack of understanding and appreciation of such cheesy foods. Well fear no more, fellow Big Apple Wisconsinites, 5oz Factory (24 West 8th Street) is here to curb your cravings. Even if your taste buds haven’t had the pleasure of experiencing cheesy heaven, proud Wisconsin native Dan Schuman has opened his Greenwich Village doors to give all New Yorkers the opportunity to do so.

5oz Factory, which specializes in Wisconsin cheese melts and frozen custards, sources the dairy straight from Wisconsin.  Their overstuffed sandwiches come oozing with heaps of cheese, meat and veggies. We wanted to know more, so we  sat down with President and Founder Dan Schuman to ask him a few questions about his new adventure.

Eventurously: What was your inspiration for starting 5oz Factory?

5oz Factory: The inspiration was my childhood treats and loving dairy from Wisconsin and the catalyst for me actually opening the doors to a restaurant was that I didn’t think NYC had what I loved and it was generally hard to find frozen custard or a casual environment to enjoy melts.

E: What is your biggest win so far?

5oz: I think our biggest win is the satisfaction of customers that have tried our product. Understanding that not everyone is going to like your product as people have different taste buds and expectations, but the customer that appreciates what we are doing really enjoys what we have in my experience so far.

E: Whats next for 5oz Factory?

5oz: Continue strategic growth of our current location and determine what might be the next step after that. Really remains unknown as we react to the weather and other unexpected variables and our learning about how to make our experience better day in and day out.

 

Swerve Fitness: Together We Ride

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Company Name: SWERVE Fitness

Website: swervefitness.com

Facebook: facebook.com/swervefit

Twitter: twitter.com/SWERVE_Fitness

I’m sure you’ve all have heard of the various indoor cycling classes offered these days, but have you ever heard of SWERVE? Besides being named one of the best new boutique gyms in America by Details Magazine, it’s the world’s first TEAM inspired cycling workout. Don’t worry, you don’t have to come with a team – SWERVE will put you on one! Riders are divided into three teams (red, green, and blue) that compete against each other throughout class.

SWERVE allows you to track your performance right on your own bike. Only the team’s average scores are displayed on the scoreboards in class and your personal stats will be emailed to you after class. For an extra boost of energy, SWERVE offers a delicious Smoothie Bar with a variety of post-workout smoothies.

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We sat down with Eric Posner, Co-founder and CEO of SWERVE Fitness to ask him a few questions.

Eventurously: What made you decide to take on this adventure?

Eric: Before starting SWERVE, my partners and I worked in Sales roles at Investment Banks. We began taking clients to fitness boutiques instead of the usual dinner or drinks because it enabled us to bond in a unique way, while also getting in a great workout. It created a powerful sense of camaraderie – something we all missed from our days of team sports. That’s where the idea for SWERVE, the first team inspired cycling workout was born.

Eventurously: What makes swerve different than SoulCycle or Flywheel?

Eric: SWERVE offers a unique workout structured around team competition and drills. Our core belief is that working out in teams makes fitness more fun and more effective. However, riders do NOT need to come with a team. Any individual rider can join a class by booking a bike on any team they prefer (red, blue, or green).

Our technology allows riders to see their personal scores on their console, and they can view their team’s average scores on the large scoreboards hanging in the studio. During class, riders can win extra points for their team through drills and sprints. Our instructors use the interactive technology to engage the class and utilize the team format to create an ice-breaker friendly environment that adds an extra layer of motivation.

Because each rider’s scores remain anonymous, there is no added pressure to perform – but when riders see others on their team working hard, trust me – it is contagious.

After class each rider is emailed his/her stats i.e. how many calories burned, miles biked, how they ranked in class, how they ranked on their team, etc. liDIS

Eventurously: What’s next for Swerve?

Eric: Expansion! Real Estate is the name of the game and we are currently looking in various cities across the US.

Event Blog Highlight: The Preppy Planner

Fact: there are thousands of event blogs on the interwebs these days. Fact: as event planners, we are always seeking out creative and fun event ideas, but are easily overwhelmed with the amount of unorganized information available online.

Insert: The Preppy Planner! Megan (aka The Preppy Planner) has one of the best event blogs we’ve stumbled upon. Megan is a southern girl 110% who draws inspiration from companies like Lilly Pulitzer & Vineyard Vines. Along with the event ideas and themes, she shares great DIY crafts that can easily be incorporate into any event.

We immediately became addicted to Megan’s blog, and reached out to her to learn more about her story, her experience as an event blogger, and what to expect next for The Preppy Planner!

Eventurously: Tell us a bit about yourself! What’s your story? And how did you end up blogging about all things events?

The Preppy Planner: Looking back on how I came into the events industry is an interesting story. When I was looking at colleges and picking a major I was not looking at hospitality and events programs (nor did I even know they existed). So, you are probably wondering how I ended up in events? Well, if I had to write down everything I did in high school and college in terms of clubs, leadership roles and internships you would see why. Every organization that I was a member of I was usually the one who planned the activities, managed the schedules, finalized the details, and kept track of everything. Without realizing it I had gravitated towards every planning, event or creative role. I (finally) came to this realization that I wanted to work in events sometime during my junior year of college and since then have dived into the events industry head first!

After I finished college (and started the inevitable job search) I started to get a little bored. I didn’t have all the extracurricular activities occupying my schedule anymore and was missing out on being involved in the planning and organizing of everything going on. I needed a creative outlet, and fast! That is when I started looking into blogging. It didn’t seem that hard to start and it seemed like the perfect solution to my current lack of events. I guess you could say the rest is history! Everything I share on the blog is everything I love: holiday celebrations, weddings, birthdays, anniversaries, races, tailgating, festivals, crafting, cooking, planning and more!

E: What’s the most interesting event you’ve ever blogged about?

TPP: I would have to say that I have blogged about some pretty cool things over the years. From bachelorette parties to backyard BBQ’s and fall football games to birthday parties, I have loved every event I have shared on the blog. I don’t know if you could call this the most interesting event, but one of my most favorite events that I have shared would be my best friend’s bachelorette party weekend. It was only a few months after I started the blog but I had so much fun sharing everything I did to plan and everyone had such a great time!

(http://thepreppyplanner.weebly.com/1/post/2012/06/its-bachelorette-party-time.html)

E: What’s next for The Preppy Planner?

TPP: The great thing about my blog is that it allows me to share my love for events, is flexible to my schedule and has the ability change and grow as I gain more experience in the event industry! Since I started the blog, almost two years ago (I can’t believe it has been that long!), I have already grown my social media footprint to include Pinterest, Twitter and most recently Instagram. I would have never guessed that I would learn so much about the events industry through starting a blog!

While blogging is only something I am able to do in my free time right now, over the next few years I would love to be able to transition into a position that would allow me to create, plan events, and blog full-time. Even though I try to plan out everything to a “T” (it’s the perfectionist in me!) who knows what will be next for me in the events industry!

Topi: The Only App That Connects Everyone At Any Event

Company Name: Topi

Website: topi.com

Twitter: twitter.com/topi

Facebook: facebook.com/topiapp

Have you ever been to an event and needed a reason to start a conversation with another attendee? Have no fear, Topi is here! Before introducing yourself, the Topi app allows you to access relevant content about the event and the people attending, to encourage engagement.

Topi searches LinkedIn and Facebook profiles to let attendees find interesting people to connect with. One of it’s coolest features, “geo-fencing”, allows guests to search other attendees physically located at their event. Once guests have created their own profile, Topi offers a “WhatsApp” style chat for both 1×1 and group discussions.

Eventurously recently sat down with Topi’s COO Eric Francois to learn more about what they do, and how they’re currently transforming the event technology industry…

Eventurously: What Is Your Favorite Topi Feature?

Topi (Eric): Difficult to decide – there are a few!  Debating between geo-fencing and interest-based group conversations… hum.  Will go with the chat rooms.  They’re meaningful because it is replicating in the app the way we meet new people in real life – it almost always starts in groups (before moving to a 1×1 format) and having a “connector” is essential to break the ice or simply to keep the conversation going.

E: What Topi Accomplishment Are You Most Proud Of So Far?

T: Also a few of course – we’re a young company so all major milestones mean a lot.  I will say being selected as the official networking app for Social Media Week comes very high up on my list.  It is a global, well-known event with a wonderful, tight community and we were proud to add our technology to further engage its members.

E: What’s Next For Topi?

T: A very long list of improvements and cutting edge features.  We’re very tech focused but also cognizant that whatever we do needs to have value for event goers, event planners, sponsors, etc.  For example live translations in chats – cutting edge and at the same time valuable for attendees from all over the world to interact.  All items on our roadmap fulfill this key goal. We love to push the envelop and collaborate with creative minds… so watch out for many cool features soon.

We Live Eventurously…Care To Join?

Have you ever had to make a life changing decision? Have you ever left your job, broke up with your significant other, or packed up your life and moved to a new city? These are not light decisions to make, but sometimes what stands in between you and happiness is comfort. This comfort zone, although cozy and familiar, can hold you back from reaching your full potential.

We at Eventurously found that out together. Kelsey and Amanda – two girls born and raised in Milwaukee, Wisconsin, made our way to New York City in 2011 with no job, no apartment, and no career direction. Although we floated through a few jobs over the years, we were never fully satisfied.

Being best friends since we were 13, and both at continuous crossroads in our careers, we were looking for a drastic career (and life) change. Amanda was no longer interested in staying in her role at a law firm, and Kelsey was over working for a large technology company, but definitely did not want to leave the startup world. We both wanted/needed something new, but were terrified of change. After much discussion, and unconditional love and support from our family and friends, we decided we must quit our jobs and start fresh. What better person to completely leave your comfort zone with than your best friend? We dove in headfirst.

Next step was to figure out WHAT to do. What were we good at (besides being awesome)? Planning and organizing awesome events, that’s what! In October of 2013, Amanda and I incorporated and officially started Eventurously. We now pride ourselves on being the premiere event planning company catered to the event and marketing needs of startups in NYC. We’re able to say say that we’ve worked with incredible companies such as Facebook, Google, Twitter, Vine, and Urban Compass. We’re learning something new every day, and have never been happier! Although some days are challenging, we’re in this together. We wake up every morning exciting to see what the day brings, and how we can better ourselves, each other, and Eventurously.

So what is your Living Eventurously take away? Life begins at the end of your comfort zone. Join us on our startup journey as we post about our company’s highs & lows, events, technology, New York City, and all things we deem epic (be prepared for multiple food posts and lots of laughs).

We Live Eventurously…Care To Join?